Ralph and Chris, Whipp partners, first began using Diet Coke when they took the Pepsi challenge in 1994 and Coke won. They desperately wanted to get out, but as the rewards points piled up the cost of quitting outweighed the benefit. They are most recently hoping to win a 60’’ plasma HDTV and a pair of Beats headphones. Coke caps, reward prizes, and bottles have begun to fill their offices, and hoarding has become an issue. As the Whipp partners have begun to realize they have a problem, they decided to start their very own, Diet Coke anonymous club.
Social Media can be tricky. This simple Whipp picture makes it easy as toast or pie or cake or whatever you're hungry for right now! We picked toast, you can pick whatever you want:
First, if your companies call-to-actions are not remarkable, no one will make it to the landing page. Every marketing firm should understand their homepage is not a landing page. A landing page is a form that can’t be navigated away from. Good landing pages are a valuable asset to your business and produce eligible leads. They keep potential leads reading, engaged and on your site. Remember, a landing page should be deciphered in 5 to 6 seconds. If a person or company does not understand the value of the offer in that time, it may not be a functional landing page. So how should you create a perfect landing page?
Companies optimize how their web pages are found by allocating keywords to their pages. Good keywords (and phrases) are relevant and easily found online.
The end of October was a perfect time for Whipp to visit Wofford College and have a photo shoot. Watch us invade Wofford’s campus from behind the scenes in this short clip by Whipp.
Have you ever walked by someone with a really bad tattoo and thought why would they do that? Well in the marketing world, we have witnessed a few things just like that…only these companies were subject to an entire world of judgment, not just a passer-byer on the streets. A round of applause, and a standing ovation are in order, because these companies almost had to plan it to mess up this bad:
In one of the WORST journalistic travesties to EVER occur in the HISTORY of journalistic travesties, a headline in the latest issue of Advertising Age read Marketers Rate Below Politicians, Bankers on Respectability Scale. Whaaaaaat? I know what you’re thinking. MARKETING people are THE SALT OF THE EARTH. The best people I know. TOP SHELF. I know, I know, I thought the same thing. Well, the article goes on to say ONLY 13% of people, including other marketers (35%!!!), think that marketing benefits society. First of all. 13% of you are brilliant. BUT WHAT ARE THE OTHER 87% OF YOU THINKING?
Everybody Google searches. Why not do it with ease and a style that makes you look impressive? There are so many tricks and tips for googling. These are just a few we use here at Whipp. Try them out!
