The Whipp Blog
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Tags: SEO, Whipp, It's time for higher education to talk serious
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Should your company be using social media? We all need it, and it’s constantly changing at hyper speeds. Before your company decides to kick social media out the door, here are a few statistics:
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Links are like people. How does a post go viral? Word of mouth (and flash mobs). Think of each link like a mega-phone for your content and start shouting.
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First, if your companies call-to-actions are not remarkable, no one will make it to the landing page. Every marketing firm should understand their homepage is not a landing page. A landing page is a form that can’t be navigated away from. Good landing pages are a valuable asset to your business and produce eligible leads. They keep potential leads reading, engaged and on your site. Remember, a landing page should be deciphered in 5 to 6 seconds. If a person or company does not understand the value of the offer in that time, it may not be a functional landing page. So how should you create a perfect landing page?
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Companies optimize how their web pages are found by allocating keywords to their pages. Good keywords (and phrases) are relevant and easily found online.
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