Nothing deters internet searchers more than a sloppy, disorganized website. Your landing page is literally your welcome sign to the virtual world, and if it is a shamble of information overload, most visitor will likely pass it over in search of more concise, easy to read sites. In order to create a homepage that is inviting and visually appealing, as well as informative, can be a daunting task, but if managed correctly, can do wonders for your online presence. Here are a few tips in creating a homepage that says everything you need it to, without out overwhelming your audience.
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First, if your companies call-to-actions are not remarkable, no one will make it to the landing page. Every marketing firm should understand their homepage is not a landing page. A landing page is a form that can’t be navigated away from. Good landing pages are a valuable asset to your business and produce eligible leads. They keep potential leads reading, engaged and on your site. Remember, a landing page should be deciphered in 5 to 6 seconds. If a person or company does not understand the value of the offer in that time, it may not be a functional landing page. So how should you create a perfect landing page?
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