Nothing deters internet searchers more than a sloppy, disorganized website. Your landing page is literally your welcome sign to the virtual world, and if it is a shamble of information overload, most visitor will likely pass it over in search of more concise, easy to read sites. In order to create a homepage that is inviting and visually appealing, as well as informative, can be a daunting task, but if managed correctly, can do wonders for your online presence. Here are a few tips in creating a homepage that says everything you need it to, without out overwhelming your audience.
The Whipp Blog
Not only can LinkedIn help you build, import, keep in touch with, and network your way to new connections as always, because there is soon to be more. Most people think of LinkedIn as a way to put their portfolio online and network. Yes, that’s all true. However, now there are better ways to do this with the same portfolio and networking site we have all come to use. LinkedIn is adding a brand new platform for capturing users' geniuses in a previously unable way: pictures and video.
During a conference, there are ideas, people, social networks, and business cards flying around every which way. Take note. Remember going to slumber parties as a child? Besides the cake, new toys to play with, and an extra long recess with your friends…you took home a goody bag. You gave a gift, and in return, you got a gift.. The kids who gave out the coolest stuff in their goody bags were the coolest kids in school that week. Conferences may seem overwhelming at times, but remember you are there to take home a goody bag of information. Think of conferences as an adult slumber party. You are there to get all of these gifts of information, tips, and trick…but you are also there to give gifts after. Share, share, share and be the kid with the coolest after-conference goody bag. There are several ways to take note at a conference. If you read our last blog, you know Twitter is a great way to do it. However, if you are not an avid tweeter, or feel you do not belong in the twittershphere, there are other ways to get word out about your conference experience.
Twitter has been working its way to the top, 140 characters at a time, for a while now. And there is a right and a wrong way for a business to use it, especially at a conference or meeting. If it is used correctly, it can be a gateway to establishing communication with future clients, customers, or students.
The transition from High School to College is one of life's great mile-markers, so it's no surprise that the decision to select your future Alma mater is one of careful deliberation and consideration. That's why when Wofford came to us to design their travel brochures; we decided to take their future students out of this world.
Sure, there are a million things you need to do in 2013 to improve your admissions marketing for recruitment. Lucky for you, we narrowed your “to-do” list down to these two important areas on your website. Focus on these two steps and leave your competition in the dust.
1 Don’t ignore the analytics
99% of your web traffic leaves every day without making contact. Modern analytics can provide data about everything from lead identification to user demographics; meaning you can immediately start making great use of analytics from online tracking.
With low conversion rates being the norm for most colleges’ websites, it is absolutely necessary for a college to pay attention to the number of prospects and followers they have online and identify who they are. Analytics, used properly, help colleges find future students in all areas of the decision funnel, and nurture those followers into future students.
The analytics that are of particular interest to us are the topics that the prospects are interested in, thus identifying the content. In our content planning for colleges, we segment content into the three areas of the decision funnel and then use that to measure prospect interest. From that analytical information, we segment and build our email lists. We call these smart lists, as they consistently get higher open and click rates-all from properly using analytics. Most colleges use Google Analytics (a great tool). But the world of analytics can be complicated, if you do not know how to use it properly. To help simplify this complicated process, we use analytical tools that are more user-friendly and can help you quickly focus on what key performance indicators are most important to your recruitment efforts.
2 Have a content strategy
Most colleges have Facebook and twitter in place, but if your interest is in future students and recruitment, a different strategy may be called for. Start by focusing on an admissions blog. To build that out, a content strategy is paramount to attracting the right prospects to your college. First, you need to understand the decision funnel and what content fits into each of the three decision categories. Once you have that mapped out, focus on what makes your college and campus unique. What types of students do you want? Write to them. Once you get the blog established it is time to expand that content strategy to your other social media platforms. A good content strategy combined with the proper online forums is an important step in getting ahead of your peer competition.
Andrew and Ben Schultz are the owners of Andaman Pictures and have worked with us on numerous videos over the last few years. We love their angles and eyes behind the lens. They talk about their experiences working with the Whipp team and answer the BIG question...What is in the box?
"Can you give us a Sherlock Holmes theme that is bad ass and doesn't require us to dress up in hats and capes?" ...That was what Southeastern Products asked us to do for their presentation for StorePoint 2013, a major industry trade show in Texas.
This is what we gave them.
Designed to appeal to first generation college student prospects, who may not graduate at the top of their high school class, this commercial counters any potential argument that a student might feel like their not “good” at school.
Spartanburg Methodist College takes the view that you were born to learn, but that doesn’t mean you were born to spend your life on a plastic chair in a beige room waiting for your name to be called or your test to be graded. SMC points out that you’ve never stopped learning, inside or outside the classroom. You are constantly growing and making connections naturally through activities and challenges that are relevant to you, personally. And now that you get to choose how you’re going to continue your education, you can choose a school that’s built around you.
Spartanburg Methodist College’s courses are taught the way you were meant to learn. Curiosity. Surprise. Relationships. Achievements. SMC believes these are the things that define you, and the tools they use to create hands-on experiences truly mean something to you. The result is a highly individualized education that’s never mass-produced.