Ralph and Chris, Whipp partners, first began using Diet Coke when they took the Pepsi challenge in 1994 and Coke won. They desperately wanted to get out, but as the rewards points piled up the cost of quitting outweighed the benefit. They are most recently hoping to win a 60’’ plasma HDTV and a pair of Beats headphones. Coke caps, reward prizes, and bottles have begun to fill their offices, and hoarding has become an issue. As the Whipp partners have begun to realize they have a problem, they decided to start their very own, Diet Coke anonymous club.