Should your company be using social media? We all need it, and it’s constantly changing at hyper speeds. Before your company decides to kick social media out the door, here are a few statistics:
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Tags: SEO, design, style, Social Media Explained by Whipp, Whipp, marketing, content, online, lead generation, inbound marketing, Whipp guide
1: Wofford. Ok, we may be slightly biased…We did design this one. But it speaks for itself. It is a beautiful site, easy to navigate and easy on the eyes. It’s an all around goody bag of worthy design technique to model after:
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Tags: design, vintage, style, Whipp, top 10 college websites, content, inbound marketing, Whipp guide, Whipp’s top 10 college websites
Links are like people. How does a post go viral? Word of mouth (and flash mobs). Think of each link like a mega-phone for your content and start shouting.
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Tags: SEO, vintage, style, Whipp, Links, marketing, online, viral, inbound marketing, Keywords
Ralph and Chris, Whipp partners, first began using Diet Coke when they took the Pepsi challenge in 1994 and Coke won. They desperately wanted to get out, but as the rewards points piled up the cost of quitting outweighed the benefit. They are most recently hoping to win a 60’’ plasma HDTV and a pair of Beats headphones. Coke caps, reward prizes, and bottles have begun to fill their offices, and hoarding has become an issue. As the Whipp partners have begun to realize they have a problem, they decided to start their very own, Diet Coke anonymous club.
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Tags: design, style, AA, Whipp, google, marketing, online, inbound marketing, Diet Coke Anonymous, Diet Coke
Social Media can be tricky. This simple Whipp picture makes it easy as toast or pie or cake or whatever you're hungry for right now! We picked toast, you can pick whatever you want:
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Tags: Internet, design, vintage, Social Media Explained by Whipp, Whipp, online, inbound marketing, Whipp guide, Social Media explained with Toast
First, if your companies call-to-actions are not remarkable, no one will make it to the landing page. Every marketing firm should understand their homepage is not a landing page. A landing page is a form that can’t be navigated away from. Good landing pages are a valuable asset to your business and produce eligible leads. They keep potential leads reading, engaged and on your site. Remember, a landing page should be deciphered in 5 to 6 seconds. If a person or company does not understand the value of the offer in that time, it may not be a functional landing page. So how should you create a perfect landing page?
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Tags: Internet, SEO, design, landing page, Whipp, analytics, google, marketing, content, online, inbound marketing
Companies optimize how their web pages are found by allocating keywords to their pages. Good keywords (and phrases) are relevant and easily found online.
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Tags: Internet, SEO, design, online marketing, data tracking, Whipp, analytics, Links, Link boss, google, marketing, content, online, inbound marketing, Whipp guide, Keywords
The end of October was a perfect time for Whipp to visit Wofford College and have a photo shoot. Watch us invade Wofford’s campus from behind the scenes in this short clip by Whipp.
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Have you ever walked by someone with a really bad tattoo and thought why would they do that? Well in the marketing world, we have witnessed a few things just like that…only these companies were subject to an entire world of judgment, not just a passer-byer on the streets. A round of applause, and a standing ovation are in order, because these companies almost had to plan it to mess up this bad:
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Tags: creative firms, Whipp, marketing, content, online
In one of the WORST journalistic travesties to EVER occur in the HISTORY of journalistic travesties, a headline in the latest issue of Advertising Age read Marketers Rate Below Politicians, Bankers on Respectability Scale. Whaaaaaat? I know what you’re thinking. MARKETING people are THE SALT OF THE EARTH. The best people I know. TOP SHELF. I know, I know, I thought the same thing. Well, the article goes on to say ONLY 13% of people, including other marketers (35%!!!), think that marketing benefits society. First of all. 13% of you are brilliant. BUT WHAT ARE THE OTHER 87% OF YOU THINKING?
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Tags: Internet, style, Whipp, marketing, content, online, inbound marketing