1: Wofford. Ok, we may be slightly biased…We did design this one. But it speaks for itself. It is a beautiful site, easy to navigate and easy on the eyes. It’s an all around goody bag of worthy design technique to model after:
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Tags: design, vintage, style, Whipp, top 10 college websites, content, inbound marketing, Whipp guide, Whipp’s top 10 college websites
First, if your companies call-to-actions are not remarkable, no one will make it to the landing page. Every marketing firm should understand their homepage is not a landing page. A landing page is a form that can’t be navigated away from. Good landing pages are a valuable asset to your business and produce eligible leads. They keep potential leads reading, engaged and on your site. Remember, a landing page should be deciphered in 5 to 6 seconds. If a person or company does not understand the value of the offer in that time, it may not be a functional landing page. So how should you create a perfect landing page?
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Tags: Internet, SEO, design, landing page, Whipp, analytics, google, marketing, content, online, inbound marketing
Companies optimize how their web pages are found by allocating keywords to their pages. Good keywords (and phrases) are relevant and easily found online.
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Tags: Internet, SEO, design, online marketing, data tracking, Whipp, analytics, Links, Link boss, google, marketing, content, online, inbound marketing, Whipp guide, Keywords
The end of October was a perfect time for Whipp to visit Wofford College and have a photo shoot. Watch us invade Wofford’s campus from behind the scenes in this short clip by Whipp.
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Have you ever walked by someone with a really bad tattoo and thought why would they do that? Well in the marketing world, we have witnessed a few things just like that…only these companies were subject to an entire world of judgment, not just a passer-byer on the streets. A round of applause, and a standing ovation are in order, because these companies almost had to plan it to mess up this bad:
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Tags: creative firms, Whipp, marketing, content, online
In one of the WORST journalistic travesties to EVER occur in the HISTORY of journalistic travesties, a headline in the latest issue of Advertising Age read Marketers Rate Below Politicians, Bankers on Respectability Scale. Whaaaaaat? I know what you’re thinking. MARKETING people are THE SALT OF THE EARTH. The best people I know. TOP SHELF. I know, I know, I thought the same thing. Well, the article goes on to say ONLY 13% of people, including other marketers (35%!!!), think that marketing benefits society. First of all. 13% of you are brilliant. BUT WHAT ARE THE OTHER 87% OF YOU THINKING?
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Tags: Internet, style, Whipp, marketing, content, online, inbound marketing
Penny Loafer posts: Keep readers in the loop
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Tags: Internet, creative firms, design, style, Whipp, content, online, inbound marketing
Everybody Google searches. Why not do it with ease and a style that makes you look impressive? There are so many tricks and tips for googling. These are just a few we use here at Whipp. Try them out!
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Tags: Internet, design, online marketing, Whipp, google, content, online
Step right up – it’s goin’ down. Today, we’re pitting Content against Design in an epic showdown that will decide once and for all exactly which is more important to successful website design. If you’re tired of all the rhetoric and the cries of supremacy from either side, you’ll want a front row ticket to this down and dirty rumble.
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Tags: design, marketing, content, online, lead generation
I came across this ZOLTAR machine in Nashville. I found myself wondering why one dollar seemed like a perfectly reasonable price to pay (because it totally was) for an unreliable fortune delivered by a mechanical puppet from a Tom Hanks movie. Novelty right? Sure, it only does the one thing. But it does it with such style. Still, novelty has a short shelf life. So ZOLTAR thrives here in this high-traffic town, refilled with fresh faces on a daily basis. But If I were looking for something to rally repeat business in a room full of regulars, i'd try a different tactic altogether, wouldn't I? Maybe ZOLTAR blackjack or ZOLTAR karaoke? Just so long as its ZOLTAR…i really like him.
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Tags: creative firms, design, content, online