The Whipp Blog

Social Media isn’t just for uploading cute photos of your cats (though, we do really love all of the funny cat GIFs floating out there) or passive aggressively calling out your frenemies anonymously anymore. When used properly, it can be the most effective tool in your self-promoting arsenal.

Britt-Britt has been interning here for 10 days. So far, I know that she likes obscure but awesome music that I’ve never heard of, doesn’t know ANY cheesecake flavors, and would rather use a mouse than a trackpad (what is that about?!?). We are definitely going to break her of two of those, but in the meantime she will contribute her profound writing skills to the Whipp team in hopes of educating people everywhere on the How To’s of the world. Britt-Britt is a junior at USC Upstate so if you randomly walk past a blonde girl on campus, feel free to yell out “BRITT BRITT,” and if she turns, say hey to her! We hope to make her feel warm and welcome in the great downtown of Sparkle City while she is with us, and will be sure to teach her the ins and outs of agency life in the Pacific NorthWest (seriously, will it ever stop raining?). Britt-Britt spends her time away from the Whipp office at the USC Upstate newspaper, The Carolinian, and in her English major classes, insisting that we, over here at Whipp, are not, in fact, the (only) cool kids of Spartanburg. In order to learn more about Britt-Britt the Intern, we sang a classic rendition of Billy Joel’s “Allentown” together, hiked around Pisgah in matching banana suits, and then I had her answer these super intimate questions.

After a rather anti-climactic and mostly internet-blogger busted press conference by Apple CEO Tim Cook and Senior VP of software engineering, Craig Federighi, the new iPhoneS (yes, multiple) are getting mixed reviews from customers and competitors alike. Here’s what you need to know about both.

This fall, CBS will be spicing up print magazines with a little digital love with the addition of a video-chip ad into an issue of Entertainment Weekly. And really it’s just the first step to becoming the real-life Daily Prophet (except hopefully without HE WHO SHALL NOT BE NAMED). Yes that was a shameless Harry Potter reference. Yes this technology really is that cool.

It is important to treat your viewers and customers engagement on your site like a real face-to-face conversation. If a guy came up and said, "hows the weather?" and you responded "let me teach you how to jump rope," that guy is probably going to walk away from you. Don't let them walk away from your website.

Most colleges and universities have so many pieces of content to remember that a few get overlooked. What if we told you there was a content checklist that includes everything from what guides you need to supply for downloads and which pages should appear under "admissions" on your website to the different types of resources you need to make sure your marketing campaigns happens according to plan?

When a new prospective customer comes to your website, it’s like entering a new acquaintance’s house. First, you scan it over to get the feel of it, but when you start to look closer and realize there is no bathroom or notice those trash piles in every corner, all you want to do is get out, fast. Coming to a new website is a very similar situation – some things are expected to be there and when they aren’t, it makes the hairs on our neck stand up.

Last week in the gaming world a real tragedy took place. After the purchase of a large gamer-envious supercarrier known as the Revenant, the owner watched his $9K purchase burn as the pixels disintegrated off of the screen in a player ambush. That’s right, nine THOUSAND dollars invested into a virtual object, gone in minutes. When the EVE Online player purchased the 309 billion ISK (Interstellar Kredits) ship, there were only two others of its size, and was among the highest priced purchases in the game.