When a new prospective customer comes to your website, it’s like entering a new acquaintance’s house. First, you scan it over to get the feel of it, but when you start to look closer and realize there is no bathroom or notice those trash piles in every corner, all you want to do is get out, fast. Coming to a new website is a very similar situation – some things are expected to be there and when they aren’t, it makes the hairs on our neck stand up.