It is important to treat your viewers and customers engagement on your site like a real face-to-face conversation. If a guy came up and said, "hows the weather?" and you responded "let me teach you how to jump rope," that guy is probably going to walk away from you. Don't let them walk away from your website.
Tags: Content Marketing, E-Book, marketing
You would think that, after doing it for so long, businesses would understand how to sell to other businesses. But still, there are more companies without effective marketing strategies than with. With rapidly advancing technology that helps with everything from online targeting to automated marketing, businesses that don’t already know how to successfully market to other businesses are falling behind. WAY behind. And yet, for some reason, businesses think it is okay to talk to other businesses as if they are robots. You know those are people on the other end of the keyboard, right?
Tags: Content Marketing, B2B