You would think that, after doing it for so long, businesses would understand how to sell to other businesses. But still, there are more companies without effective marketing strategies than with. With rapidly advancing technology that helps with everything from online targeting to automated marketing, businesses that don’t already know how to successfully market to other businesses are falling behind. WAY behind. And yet, for some reason, businesses think it is okay to talk to other businesses as if they are robots. You know those are people on the other end of the keyboard, right?