The Whipp Blog

The Internet has provided us with many things. As I sit here writing this I am entertained with web-streamed music, auto-updated messages flowing into my inbox from places near and far, and an array of different Internet web pages opened. Nine to be exact; each of them feeding me a different voice, a different thought and, more likely than not, a different opinion.

You would think that, after doing it for so long, businesses would understand how to sell to other businesses. But still, there are more companies without effective marketing strategies than with. With rapidly advancing technology that helps with everything from online targeting to automated marketing, businesses that don’t already know how to successfully market to other businesses are falling behind. WAY behind. And yet, for some reason, businesses think it is okay to talk to other businesses as if they are robots. You know those are people on the other end of the keyboard, right?

The Internet is a wonderful thing. It has given us the ability to progress from the print world of information to the digital world, proving us all of the information we could ever hope to retain. And with 35% of the world’s population having access to the Internet, it’s a true source of technology that has changed the way people function. Really, when is the last time you looked something up in an encyclopedia instead of “googling it?” So since the Internet is such a big deal, here are 11 interesting and fun facts you should know about our dear friend, Internet.

Creativity is something that, for many, has been suppressed long enough through habitual daily life and societal norms that routine activities can often feel boring. We’ve all been there. You need to think of a great idea but BAM! You run straight into a plain grey concrete wall. There’s no way around, over, under, through it. Or is there? Most advice-givers will tell you that to stimulate your creative juices you should take steps such as running, eating healthy, avoiding television and other generic solve-all measures that will get you to your goal. For now.

What is the real goal of a website? To have a voice? To spread a message? To get found? Whatever your goal is, the basic rules of content remain the same. As of 2012 more than 78% of people in the US are Internet users. And in an age where more people in the world have access to cell phones than toilets and where two thirds of people sleep with their cell phones it is likely that your online presence actually means more than your physical presence.

Some say that in order to make a viral video you need simplicity, an engaging personality and a purpose. We think you need goats, auto-tune and a marriage proposal. If any of the following apply to you, consider yourself a walking potential Internet sensation.

Nothing boils my blood more than a boring ad. After working in a creative agency, I have come to both admire advertisements for their creativity and beauty while also learning to loath others for their boring, overdone and distasteful font choices, mostly thanks to Derek. And trust me, this isn’t a rant by an inexperienced millennial about how advertising needs to be more creative. There are plenty of advertising campaigns that deserve to be applauded, but why are they far and few between? We’re in 2013, people. There is no excuse for an “okay” ad anymore. And do you know what? A lot of people are paying for just “okay” advertising. 

Almost everyone communicates using words, but have you ever stopped to think about how truly complex a word is? A word is really only an element of speech that has a single distinct meaning. Or does it? Some words have multiple meanings. Some words have the exact meaning of another, rendering them somewhat pointless and redundant if not for constant use (and abuse) by the general public. But at one point that inflected sound was said, it spread like wildfire and POOF now it’s a word.