With the recent addition of video to the mix of social media regularities, it is no surprise that users are still in the process of figuring out exactly how to get their strategies and compilations to hit that sweet spot. While these free-for-all video platforms certainly cater to the novice and professional alike, the potluck of videos to view leaves a lot to be said about the unspoken rules of video campaigns and video strategy. What can you say in 6 seconds, really? Is there a correct and incorrect way to use video for promotion? We say yes.